Staples Posts Strong Sales

A recent campaign across all Staples stores selling 3 hit CDs on their countertops created exceptional sales.  CDs included new releases by Bruce Springsteen, Frank Sinatra and Mariah Carey.

“Case studies, after case studies, in stores across the country such as Staples, Nordstroms, Whole Foods, etc. quantifiably show how putting the right hit CDs on countertops in retail stores can create higher spends at a cash register,” said Jimmy Dunne, CEO of Inspire.  “Because these CDs are all returnable, it’s a powerful way for chains, in these challenging economic times, to create meaningful new revenues streams – with no risk.”

Inspire CEO Speaks at Musexpo

Inspire CEO Jimmy Dunne spoke at Musexpo, highlighting a cast of music industry leaders. The panelists included former CEO of Saatchi international, Jim O’Mahoney; Best Buy’s senior entertainment officer, Gary Arnold; and Nokia’s head of music, Steven Stewart; all of whom spoke about the role of music branding’s “coming of age” in today’s marketplace.

Article Link

InterCall Lounge

Enter the InterCall Lounge…

InterCall came to Inspire to brainstorm how to address two objectives; to use the hold time to emotionally brand their company, and their desire to somehow drive guests to their website to give their email addresses and phone numbers.

We created a campaign to accomplish just that.

Enter InterCall Lounge: Inspire’s latest music model – the “Gift of Music” Business line.

We took the conferencing industry’s biggest player and gave them a competitive advantage with a customized music platform that allows clients to listen to — and download 6 songs for free — everytime a guest makes a conference call.

Inspire scoured the country for the best and brightest artists, and helped InterCall find a musical identity.  Launched in June 2009, the Intercall Lounge debuted with 6 artists that befit the company’s vibe — and has been receiving rave reviews since.  Every month, a new Volume is released with 6 new songs…

Inspire songwriter teams with Aspirin

When McNeil Consumer & Specialty Pharmaceuticals needed a song to pump the importance of aspirin and a healthy heart, it turns to Anson Williams as Potsie singing “Pump Your Blood” from “Happy Days,” a song written written by Inspire CEO and famed songwriter Jimmy Dunne. Unexpectedly, the campaign has turned into a hit.

Article Link

New National Sales Director

As Inspire’s National Sales Director, Julie R. Dunne brings exceptional experience in marketing, promotion and sales to Inspire.  Julie’s successes include Frankel and Company, Chicago Stock Exchange and InterCall.  Dunne will headquarter in Chicago, Illinois.

InterCall

InterCall is the largest conference calling company in the world, servicing 180,000,000 conference calls a year.  In aggragate, their guests wait on hold for a call leader to enter a call for collectively 370 years — every year.

InterCall came to Inspire to brainstorm how to address two objectives; to use the hold time to emotionally brand their company, and their desire to somehow drive guests to their website to give their email addresses and phone numbers.

We created a campaign to accomplish just that.

Enter InterCall Lounge: Inspire’s latest music model – the “Gift of Music” Business line.

We took the conferencing industry’s biggest player and gave them a competitive advantage with a customized music platform that allows clients to listen to — and download 6 songs for free — everytime a guest makes a conference call.

Inspire scoured the country for the best and brightest artists, and helped InterCall find a musical identity.  Launched in June 2009, the Intercall Lounge debuted with 6 artists that befit the company’s vibe — and has been receiving rave reviews since.  Every month, a new Volume is released with 6 new songs…

Bottom line…  Guests now get an emotional brand impression of InterCall on every call.  42 million guests a month are given a gift of 6 free songs of great artists that fit InterCall’s brand like a glove.  Artists get tremendous exposure to a targeted demographic and psychographic audience.  InterCall collects data on guests already using their services.

A win for everyone involved.

Click here to check out the InterCall Lounge!

Featured Content 1

Featured Content 2

Featured Content 3

Featured Content 4

« Previous Page — Next Page »