INSPIRE NEWS

Loyola Press Engages Inspire

Loyola Press, one of the country’s most respected and successful content creators, publishers and distributors of Catholic books for parishes all around the country and in many countries of the world, has engaged Jimmy Dunne and Inspire to provide creative services.

One of the projects will focus on “Dear Pope Francis,” a best-seller children’s book with significant global sales.

dear-pope-francis

 

2X Kentucky Derby Winner Engages Inspire

Doug O’Neill, one of the most celebrated horse trainers in the world, has tapped Jimmy Dunne and Inspire for creative and branding services.

Doug O’Neill Racing has been the home of two Kentucky Derby winners — along with hundreds of winning horses.

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MS Bike partners with Inspire on Rose Bowl Classic

MS Bike, one of the favorite perennial events for MS Society, had a very successful 2017 MS Bike Coastal Challenge event at the Rose Bowl on March 25th.

MS Bike has tapped Jimmy Dunne and Inspire as its creative partner to declare its narrative and emotionally brand this fabulous event.

Covered by CBS News, Jimmy Dunne and CBS News Anchor Jeff Vaughn were the MCs of the fabulous event, and also included a tribute to Shemar Moore (of “Criminal Minds”).

The event finale included Jimmy Dunne’s “If I Dare to Dream.”

ms bike 10

Branding for Pepperdine School of Law

Pepperdine School of Law is an exceptional law school on an extraordinary campus in the hills of Malibu.

Jimmy Dunne directed and produced a piece for the school; interviewing students, faculty, alumni and administrators — expressing the essence and uniqueness of the law school.

The video was showcased at the Pepperdine School of Law Honorary Dinner for 900+, and will be used in various forms in an upcoming new media campaign.

Caruso engages Inspire for Creative Branding

Caruso, one of the most celebrated developers in the country with town centers and real estate holdings throughout Southern California, has retained Inspire for Creative Branding services across all retail, condominium and apartment dwelling properties.

Inspire is proud to have been involved in many branding and entertainment initiatives with Caruso properties for the past two decades.

You can visit Caruso at:

www.caruso.com

 

 

6500 burton way

“Farewell to President Obama” CD on “Hidden Beach Records”

“Hidden Beach Records” announced it is releasing “Farewell to President Obama” CD collection of his journey to the White House.

Joining Jimmy Dunne’s “America” are songs by Jackson Browne, Sheryl Crow, John Legend, Stevie Wonder and more…

 

 

 

Jimmy Dunne signs Deal with Angry Mob Music

Jimmy Dunne and his BMI publishing company, JPD Music, formally signed an administration deal with Angry Mob Music in Los Angeles, California.

Angry Mob Music will administer all songwriting interests in the extensive pop, country, TV and film, and scoring catalog of Jimmy Dunne, along with pursuing licensing opportunities in film, TV, records, advertising and across all new media.

angry mob

The Verge Company Engages Inspire

The Verge Company, one of Los Angeles’ most thriving entrepreneurial investment and business ownership firms, has engaged Inspire to provide various branding services to their newly formed parent organization — The Verge Company.

The Verge Company, founded by Mark and Lani Verge, has 20+ successful businesses currently in the restaurant, hotel, bar, business and fashion spaces.

 

Check out The Verge Company at:

thevergecompany.com

 

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Creating Music for MS Society

The California and Nevada Chapter of MS Society recently engaged Inspire for their yearly fundraising dinner.

Our marching orders were clear: it was 8 weeks before the event, and MS needed to raise more money than in the previous year — where they raised ~$240,000.

The honorees; Lew, Lisa and Christina Horne.   The venue: California Science Center.

It was a home run… An emotionally-charged event that raised $1,375,000 — creating exceptional brand equity for MS Society and all individuals involved — and setting up the event to success in future years.

Jimmy Dunne also wrote a song for MS Society, “If I Dare to Dream,” that has gone viral across the country.

And many of the 850 guests (tripling expectations!) said it was the most moving and inspiring charity events they ever attended.

Jimmy Dunne’s plan:
+ Clarify the intentions.
+ Create a compelling narrative.
+ Create ‘touchpoints’ to emotionally engage donors.

Touchpoints

We created 30+ touchpoints; emotional experiences that potential donors and guests would feel before, during and after the event.

Every one of the touchpoints rigorously aligned to the intentions and narrative of the event.

Jimmy Dunne wrote all speeches, created/directed/produced many videos, produced/directed the event, wrote, arranged and recorded an original song, and produced 25+ touchpoints to emotionally engage donors.

Here are a few of the emotional touchpoints: from important ones to the ‘devil in the details’ touchpoints:

  • FUNDRAISING VIDEO
  • PARTNERING WITH SPEAKERS ON ALL ASPECTS OF SPEECHES
  • WRITING “IF I DARE TO DREAM” ORIGINAL SONG FOR MS EVENT
  • CREATING SIGNAGE THAT SPOKE TO THE HEART/ATTITUDE OF THE EVENT
  • VIDEO WITH ALL PHOTOS OF THE EVENT
  • COFFEE & TEA STATIONS AT VALET
  • CREATING “HALL OF CHAMPIONS” POSTERS ON ALL DONORS
  • TRIBUTE VIDEO SHOWN AT EVENT
  • “PARTY FAVORS” AT THE TABLE
  • STROLLING “MINSTRELS” AT THE EVENT
  • WRITING STORY IN “HUFFINGTON POST”
  • 2-PAGE AD IN “LA BUSINESS JOURNAL
  • PUSHING STORIES THROUGH NEW MEDIA
  • SECURING 25-MINUTE SEGMENT ON “TIM CONWAY SHOW” FOR LEW AND CHRISTINA HORNE
  • VISUALS ON 16 TV MONITORS THROUGHOUT COCKTAIL EVENT AND DINNER
  • STORY TELLING ON COCKTAIL NAPKINS
  • STORY BOARDS FOR ALL AUCTION ITEMS
  • CREATING A POST-EVENT HIGHLIGHT VIDEO FOR ALL NEW MEDIA

 

USA Gymnastic’s Official Song

We’re so happy for the women’s and men’s USA Gymnastic teams in the Olympic Games.  We honored to have been commissioned to write USA Gymnastic’s “Official Song”; “When You Put Your Heart in It.”  Over the years, the song has been performed at various White House events, the women’s team has performed on stage at the American Music Awards (to 2 billion viewers), it’s been on multiple network television special events, it’s been covered over and over on Olympic Games telecasts, it’s gone #2 on the Billboard “Adult Contemporary Charts” — with ~10,000,000,000 brand impressions — emotionally branding USA Gymnastics.

That’s what you call a ‘brand anthem.’