Buca Di Beppo

Buca Di Beppo has fun, energetic, Italian-themed restaurants in cities across the country.

We created a stunning, customized CD of the best Italian songs in the world (with artists such as Frank Sinatra, Dean Martin, Louis Prima, etc.).

The CDs have both created a substantial new revenue stream – and have been a tremendous marketing/branding tool – giving their brand a sound. They not only sold the CD in their stores, but on their website. They also sold it at another one of their franchises; “Vinny T’s” — cross-promoting their two popular franchises.

The CD was chock-full of collateral; including a “letter” from the President in the insert; reinforcing the spirit of their brand – and the integrity of their company.