InterCall

InterCall is the largest conference calling company in the world, servicing 180,000,000 conference calls a year.  In aggragate, their guests wait on hold for a call leader to enter a call for collectively 370 years — every year.

InterCall came to Inspire to brainstorm how to address two objectives; to use the hold time to emotionally brand their company, and their desire to somehow drive guests to their website to give their email addresses and phone numbers.

We created a campaign to accomplish just that.

Enter InterCall Lounge: Inspire’s latest music model – the “Gift of Music” Business line.

We took the conferencing industry’s biggest player and gave them a competitive advantage with a customized music platform that allows clients to listen to — and download 6 songs for free — everytime a guest makes a conference call.

Inspire scoured the country for the best and brightest artists, and helped InterCall find a musical identity.  Launched in June 2009, the Intercall Lounge debuted with 6 artists that befit the company’s vibe — and has been receiving rave reviews since.  Every month, a new Volume is released with 6 new songs…

Bottom line…  Guests now get an emotional brand impression of InterCall on every call.  42 million guests a month are given a gift of 6 free songs of great artists that fit InterCall’s brand like a glove.  Artists get tremendous exposure to a targeted demographic and psychographic audience.  InterCall collects data on guests already using their services.

A win for everyone involved.

Click here to check out the InterCall Lounge!