Pull-Ups is one of Kimberly Clark’s most valued brands; the leading creator of diapers around the world.

Kimberly-Clark and Edelman engaged Inspire to reinforce their trusted, respected brand.

Inspire’s James Patrick Dunne wrote “I’m a Big Kid Now”; a song, from a child’s perspective, celebrating the emotional feeling of succeeding in his/her challenge of potty training.

Inspire recorded the song with world-class musicians, and it has become an extremely successful campaign for Kimberly Clark.

Children and parents call an 800 number – and hear a song that has kids and moms humming all across the country