Whole Foods Market

Whole Foods Market challenged Inspire to use the universal language of music to emotionally fortify their world-class brand – and create a meaningful revenue stream.

We’ve done just that.

After an extensive analysis of their brand defining their culture, brand attributes, brand permissions they do (and don’t) have regarding music, their demographics and psychographics, etc. – we closely worked with the leadership of their company to create a meaningful music platform.

They’ve quickly become one of the music industry’s most celebrated case studies selling music in non-traditional national franchises – offering music on the cash register countertops and stand-alone displays at stores all across the country.

Every month, 10 of the world’s newest CD (and DVD) titles/artists are introduced; all mirroring and emotionally fortifying Whole Foods Markets’ extraordinary brand.

The scale and scope of campaigns has included creating custom CDs, producing events and concerts in stores, offering exclusive DVDs and CDs, creating the “Artist Discovery Series” (featured in “The Wall Street Journal”), creating charity-driven releases and campaigns, etc.

Sales continue to grow with each campaign; and have become one of the high-grossing square-feet of real estate in their stores.