Tastemaker Download Promotions

A number of companies and music labels can create digital download promotions. But nobody does them like we do.

Every music trends study in the past five years tells the same story: to the new Millennial consumer, it’s all about discovery.

The traditional model misses the mark: companies give their customers a coupon to download one free hit song from a vat of millions of songs. For Millennials, it’s not about having information; it’s about sorting information. Millennials want somebody they trust to help them discover what they’re looking for: new, exciting artists.

That’s where we come in.

We create promotions that make you the tastemaker. Make you the influencer. We’re licensing music from the most exciting new artists breaking through the music clutter; launching your brand to the forefront of trendsetting.

The Old Model
The old model charges you for every single download customers make. For campaigns of even mediocre scale, this represents writing a meaningful check (in many cases, millions of dollars).

Our Model
With our model, you pay no royalties. The only fee is a cost-effective creative payment to Inspire to put all the pieces together.

We barter a free digital license – in return for exposure and promotion artists receive from the campaign. They give you a free song; you give them your mouthpiece.

We license 10 songs to create a brand-specific digital download “mixtape”— for you to gift your customers.

We’re a one-stop-shop. We curate the best artists/songs that emotionally fortify your brand; we secure all licenses for the songs; and we provide all creative services, including building website-download pages or graphic emails.

Ten free songs of the coolest new music on the planet, announcing your brand’s sound to the world, offering a valuable gift that leaves a lasting impression, allowing you to data mine, and incentivizing consumer participation in your brand.

That’s Inspire.