Selling Hit CDs in Retail Stores

In the right retail chain, with the right CDs, at the right location in the store, CDs are having extraordinary success.

Ask Whole Foods Market, where sales are up 22% in the past year, and CDs (and DVDs) are one of the best-selling categories in its stores. Ask Nordstroms, increasing countertop spends by $3,000,000+ a year. The list goes on and on….

Our strategy?  We cherry pick.  We extensively research your consumer demographic, discover your brand’s taste, and cherry pick a few titles that absolutely fit your brand.

We can launch an evergreen music campaign, updated monthly with the freshest releases (such as Whole Foods Market), or create a one-off CD campaign (that often involves a charity).

Emotionally brands your store.  Creates substantial impulse spends at the counter.  And there’s no risk; with the ability to return what you don’t sell.