Here’s how it works…Whole Foods Market and Whole Planet Foundation tap into their extensive database to encourage their customers to visit www.DownloadForADifference.org, where customers can download 17 songs from extraordinary artists for $5. Not only are customers contributing to the Whole Planet Foundation and its mission of empowering women and alleviating poverty around the globe, but customers receive an exclusive album featuring a who’s-who of the indie music world (including “The Civil Wars,” “Grace Potter & the Nocturnals,” “Alabama Shakes,” Ingrid Michaelson, “Deer Tick,” Josh Ritter and more.
“Download for a Difference” is making an incredible impact on all parties involved. Artists are generously giving their songs and names to this cause; and, in return, are reaching new audiences. We have created an exciting musical climate for indie artists to promote and market themselves to new fans. “It was really exciting to see artists such as Grace Potter spreading the word about Download for a Difference to her 240,510 fans on Facebook,”said Megan Porter, Creative Director at Inspire.
For charities, this new model creates a new revenue stream, where they can raise monies and have digital exposure to all music related sites and buzz. “Because every aspect of this model is digital, from the collateral to content delivery, there are no physical costs, no returns, and it minimizes expenses and financial risk,” said Jill Carter, Vice President of Sales at Inspire.
Inspire has a number of initiatives in the works that triangle retail brands, charities and the music/entertainment community.
“This model is a win for everybody involved,” said Jimmy Dunne, President of Inspire. “It’s a win on multiple levels for Whole Planet Foundation, while an exceptional vehicle for artists to evolve their brand equity. It’s a good feeling to be a part of something you can truly be proud of.”
Join the cause — and visit www.DownloadForADifference.org for more information today.