shutterstock_315991949 C heck out some of our favorite stories speaking to the quantifiable power of strong music branding…

 

Advertising Age
“Brands: Don’t Let Music Be an Afterthought in Marketing”
http://adage.com/article/agency-viewpoint/brands-music-afterthought-marketing/299905/

Harvard Business Review 
“What Does Your Brand Sound Like?”

TED Talk
(Sound Agency’s Julian Treasure)
“How Sound Affects Us”

ABA Audio Branding Academy
“Audio Branding Barometer 2013
http://goo.gl/JUsF8j

Direct Marketing
“A Logo You Can Listen To”

Advertising Age
“Music Might Be the Most Crucial Element in Your Commercial Mix”
http://goo.gl/F33h7k

Marketing Profs
“Does Your Company Need Audio Branding?”

Association for Consumer Research
“The Role of Individual Differences and Multiple Senses in Consumer Imagery Processing: Theoretical Perspectives”
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6645

Sonic Semiotics (PDF)
“The Role of Music in Marketing Communications”