March 25, 2017 Jimmy Dunne

MS Bike partners with Inspire on Rose Bowl Classic

MS Bike, one of the favorite perennial events for MS Society, had a very successful 2017 MS Bike Coastal Challenge event at the Rose Bowl on March 25th.

MS Bike has tapped Jimmy Dunne and Inspire as its creative partner to declare its narrative and emotionally brand this fabulous event.

Covered by CBS News, Jimmy Dunne and CBS News Anchor Jeff Vaughn were the MCs of the fabulous event, and also included a tribute to Shemar Moore (of “Criminal Minds”).

The event finale included Jimmy Dunne’s “If I Dare to Dream.”

ms bike 10