B uca di Beppo has fun, energetic, Italian-themed restaurants in cities all across the country.
We created a stunning, customized CD of the best Italian songs in the world (with artists such as Frank Sinatra, Dean Martin, Louis Prima, etc.).
The CDs have both created a new revenue stream – and have been a tremendous marketing/branding tool – giving their brand a sound. They sell them to their customers — and also give them as gifts to their special guests, extending their ‘lovemark.’
They also sold it at another one of their franchises; “Vinny T’s” — cross-promoting their two popular franchises.
The CD was chock-full of collateral; including a “letter” from the President in the insert; reinforcing the spirit of their brand – and the integrity of their company.