C lients are Doug O’Neill, Doug O’Neill Racing, and his unparalleled stable of 50-75 horses. Doug is one of the leading horse trainers in America; a two-time Kentucky Derby Champion.
Jimmy Dunne set the bar high. Very high. By the Kentucky Derby of 2016, the plan was that Doug O’Neill would be the most celebrated brand ambassador and name in the sport of horse racing.
Things fell in place. One of Doug’s horses, “Nyquist,” won 7 straight races — positioning him as the favorite in the Kentucky Derby.
Not only was there a very particular strategy and story in place for Doug leading up to NBC’s Kentucky Derby coverage, but Nyquist had his ‘own’ story; becoming the ‘Mr. Ed’ of the 21st Century — creating a tremendous global following across all social media.
With a ‘first-person’ voice on Facebook — and having chats with Doug O’Neill before the races — the press couldn’t get enough. With Nyquist being named after the hockey great, the press loved America’s beloved horse kissing the “Stanley Cup” in his barn the day before the running of the Preakness.
Stay tuned for more to come on Doug O’Neill — one of the finest of America’s sports ambassadors and personalities.