CREATING A CUSTOM CD THAT EXPRESSES THE VOICE OF A BRAND

DRYBAR

Drybar Custom CD

Drybar is an extraordinary brand with smart leadership, with new locations sprouting up exponentially in cities and affluent towns across the country.  They’re hip and fun, catering from the X-Generation to affluent moms; hair styles are named after cocktails, and every chair features a purse hook, an iPod docking station, and a view of a TV playing a “chic flick.”

 

THE WIN

  • Inspire partnered with Playlist Generation to create a custom compilation CD of artists that fit the Drybar brand like a glove.  CDs were offered in all of the then-existing stores.
  • Inspire secured licenses from fabulous artists: Sepalot, Caro Emerald, Leftover Cuties, Eric Hutchinson, Audra Mae and the Mighty Sound, Eliza Doolittle, JD McPherson, Little Jackie, ZZ Ward, Ariana and the Rose, Rachel Platten, Goodwill Hook and Sling.
  • The CD looked — and sounded — fantastic.   Including coupons and information about services, it became a platform for raising brand awareness and familiarity.

drybar