We harnessed the voice of InterCall, the largest conference calling company in the world, servicing 255,000,000 calls a year.
InterCall engaged Inspire to address two objectives: to use the phone call hold time to emotionally brand their company, and to drive guests to their website to data mine information.
That’s just what we did. On every call, (as they listen to the world’s best new artists), customers are invited to go to InterCallLounge.com, to get the gift of 8 free songs.
Instantaneously, the traffic to their website meaningfully increased. They’re data mining new sales opportunities, introducing customers to their other services, giving themselves a differential advantage in the marketplace – and emotionally branding their company.
Exciting, eclectic artists match InterCall’s musical fingerprint and appeal to InterCall’s broad, worldwide audience.
Experiential branding at its best. Engaging customers by offering great artists/music while they’re on hold. Activating customers to go to www.intercalllounge.com — and download free songs to align with the brand. And, ultimately — moving customers to purchasing — by data mining, starting the sales process of selling first-time and additional InterCall services.
Win for InterCall. Win for the artists. Win for the customers.