EMOTIONALLY BRANDING A WORLD-CLASS DESTINATION

MIRAMAR HOTEL

miramar-hotel-comeback-begins-in-montecito20161011014533_4228681_ver1-0_640_360 M iramar was a grand, beloved, elegant hotel on the beach in Montecito, CA that closed its doors in the nineties.   Caruso Affiliated, one of the largest and most respected real estate developers in the country (with properties that draw tens of millions of guests each year), purchased the vacant hotel, with plans of recreating a world-class property.

Here’s the fun part…  While clearing out the old property, Caruso Affiliated’s team found a wooden box in the basement of the empty hotel — and in it was crumpled-up sheet music to an anonymous song, “Miramar.”   CEO Rick Caruso asked Jimmy Dunne of Inspire to poke around and see what the song sounded like –wondering if there were a way to use this song to emotionally express the new project’s vision…

We went in to the studio, re-wrote the song, and set it in a ‘late-forties’ arrangement.  Set to a stunning video of architectural renderings — it takes you there…