CREATING IMPLIED BRAND ASSOCIATIONS AND SALES WITH CDS

OFFICE DEPOT


Office Depot, Inc.
O ffice Depot stores across the country continue to post strong CD sales — offering Sony Music’s hottest new titles, along with its best-selling catalog titles.

The CDs are sold in the most valuable and highest-traffic real estate in the stores: in the ‘in-line gondola’ where customers stand in line before stepping up to the counters.   The music displays feature 16 different titles — all emotionally complementing Office Depot’s exceptional brand.