July 1, 2019 Jimmy Dunne

SMU Engages Inspire to Reimagine Music

SMU has engaged Inspire in a sweeping music initiative to reimagine recordings of its fantastic Fight Song, its alma mater, and its School Song.

Inspire will create new recordings that will reinvigorate these extraordinary university assets, that will permeate every aspect of university life.

These recordings will also be meaningful fundraising tools — emotionally branding the uniqueness and heart of the university.

Inspire will also create a Music Library of its Songbook — to be repurposed in every online medium and live application imaginable.