Staples Posts Strong Sales

A recent campaign across all Staples stores selling 3 hit CDs on their countertops created exceptional sales.  CDs included new releases by Bruce Springsteen, Frank Sinatra and Mariah Carey.

“Case studies, after case studies, in stores across the country such as Staples, Nordstroms, Whole Foods, etc. quantifiably show how putting the right hit CDs on countertops in retail stores can create higher spends at a cash register,” said Jimmy Dunne, CEO of Inspire.  “Because these CDs are all returnable, it’s a powerful way for chains, in these challenging economic times, to create meaningful new revenues streams – with no risk.”