Creating an ‘experience’ at University of Iowa football games

Great video and article on a university that understands the value is creating a great Friday/Saturday ‘experience.’

https://www.wqad.com/article/sports/iowa-vs-iowa-state-football-which-team-pulls-in-more-profit-for-the-school/526-b9adf767-863e-4803-a5f1-5474ff4e8d78