Re-imagining the
Music at SMU

SMU is a stunning university in Dallas — that is rocketing up the college ranking charts with each passing year.

SMU’s branding is spectacular; with meticulous attention to detail in every touchpoint on campus — and across all social media, collateral, advertising, etc. that it creates.

Leadership understands and appreciates the brand equity of music.

Inspire’s mission was to get under the skin of their musical assets, and then re-imagine SMU’s music — top to bottom.

Here’s what we did…

New Songs
Jimmy Dunne wrote a new University Anthem, “SMU Forever,” to complement SMU’s Alma Mater and its Fight Song.  “SMU Forever” was quickly adopted by the university, and now ingrained in myriad university events and its graduations.

New Recordings
We took the three primary university songs and produced 60+ recordings — creating the “SMU Songbook Library.”Jimmy Dunne produced the SMU Symphony Orchestra, the SMU Mustang Marching Band, and the SMU Chamber Choir — creating all new recordings of SMU’s songs.Back in Los Angeles, we wrote and produced a library-full of audio logos, underscore cues, and song versions in every style imaginable.

Please click on the images below for these initiatives.